Determining, Tracking, and Calculating Your Site Goals

One of the first things that I do when I start my relationship with a new client is to conduct a kick-off call. I ask the client some uncovery questions so I can get an understanding of my clients’ site and goals before I dig in and get dirty with analysis and recommendations. Oftentimes, the … Continue reading Determining, Tracking, and Calculating Your Site Goals »

The Measurement Yardstick of Web Data Accuracy

Since Halloween just past us by, I thought I would write about perhaps one of the scariest topics in web analysis, web data accuracy. In the marketing world, we are fortunate to live in the day and age of the internet for many reasons. Perhaps the most important, is that we can track the success … Continue reading The Measurement Yardstick of Web Data Accuracy »

Buying Stages and Ad Campaigns

One common misconception about conversion rate optimization is that it begins once a prospect lands on your site. Optimizing your conversion rate should start before a prospect ever lands on your site. For example, if you are investing in campaigns focused at driving traffic to your site, you should be planning those campaigns to match … Continue reading Buying Stages and Ad Campaigns »

Regular Expressions: A Powerful Tool for the Analyst’s Tool Kit

Regular expressions can seem pretty intimidating at first, especially if you have little to no software development experience like myself. Your first glance at a regular expression string might even make you want to curl up into the fetal position and cry for your mama. After facing your fears, you’ll soon realize that regular expressions … Continue reading Regular Expressions: A Powerful Tool for the Analyst’s Tool Kit »

Five Rules for and some Thoughts on Deep Packet Inspection

One of the many things on my mind in the online world these days is “deep packet inspection.” First, let me digress, packet sniffing isn’t new to web analytics. From Accrue to Omniture (Visual Discover Sensor?) to AuriQ to Metronome Labs. Packet sniffers are used to “do web analytics.” It’s an uncommon method when compared … Continue reading Five Rules for and some Thoughts on Deep Packet Inspection »